'Google is not enough'
do you think that SO many websites are advertised on TV, in newsprint, on
to the staggering quantity of websites on the Internet, It's generally
considered that your website will need a lot more marketing help than just being
on the search engines.
you've got a business, or you are starting a business, don't give up on the
'old fashioned' methods of advertising just because you've got a website and you
want to get listed on Google, and you think that's all you need to do!!!!!
you don't already have a website, firstly read the following simple checklist
if you do have a site, go to marketing methods>>
Checklist - to see if your product is viable to be
sold on the Internet .
a) Determine that there is a
market for your product. You can do this by checking if your product is already
being sold on the Internet. If a product is worth selling, someone will probably
be doing it already!
Don't worry if you find
lots of sites already marketing the same product - the key factor is to sell
your version of the product more efficiently and more cost effectively than the
opposition. The Internet is almost entirely cost-driven i.e. whilst a
professional looking site is crucial, people will rapidly search around for the
cheapest product price.
There's very little
company 'loyalty' on the Internet - customers just want the best price as
quickly as possible. This of course leaves people open to being 'scammed' so do
what you can to make sure the cheapest website is a reputable company.
b) Analyse the competition
and determine their weaknesses. Competition is about building a better mousetrap
or reaching customers that others don't.
c) Design your website to optimise the selling your
chosen products or services. Sales conversion is the most important element in
any successful business model.
Run test advertising to work
out what will generate traffic to your website, and more importantly, to figure
out what impression you need to create to sell your goods and services. It's
virtually impossible to know what is your best form of advertising at the
outset. All you can do is to try various methods - see below - and then monitor
the results. The old expression ' run it up the flagpole and see who salutes' is
methods - don't just rely on search engines!
need to consider the following:
1) Reciprocal linking
2) Listings on town/city sites
3) Listings on trade sites
directories like Yellow Pages or Thompson local
5) Google have a ‘pay per
7) Email marketing
8) Press / Media releases
Traditional methods like newspaper ads
Social Media marketing
12) If you are selling
products, try putting one of them on Ebay.
more information on the above marketing methods, and to find out if we can apply
them to your site, please contact us .